Trump showed larger-than-average gains among the highly educated, Asian Americans and Black people

Inside Donald Trump’s victory are thousands of small shifts in how Americans voted.

Nationwide, 85.2% of counties voted for Trump. And comparing how each county voted from the 2020 election to 2024, the median vote margin in the country shifted to the right 3.2 percentage points. Key here is that Trump built on his 2020 performance — even in counties he lost — while Vice President Kamala Harris struggled to match President Joe Biden’s 2020 numbers, underperforming in 3 of every 4 counties.

This resulted in a reshaping of the electoral map across demographic lines, according to an NBC News analysis of U.S. Census Bureau data and election results.

The analysis found: 

• Asian American communities saw significant rightward shifts — in the Northeast and West, average margins shifted 6.4 and 6 points, respectively. Trump made inroads in the Northeast, growing his vote total by 7%. But the shift owes largely to Harris’ underperformance in both regions.
• The rightward shift of Black voters in the South also exceeded the nation as a whole — and Harris broadly underperformed Biden’s performance in counties with large Black populations.
• Areas with high concentrations of high school graduates saw some of the steepest Democratic declines.

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